O Cosmedics : Performance Marketing – Paid Social
Project results
Within 6 months we achieved:
16:1
ROAS, Social Ads
70%
Reduction, cost per website purchase
390%
Increase, Social Revenue
Further activity included:
- $38.5 CPA, over 6 months
- ASC+ campaign with custom offer
- Implementing product-focused campaigns
Deep industry experience in
Cosmetics
BACKGROUND:
O-Cosmedics, a leading health and beauty brand specializing in a variety of skincare products like hydrators, serums, and creams, approached us with a significant challenge. Despite their online presence, their sales did not meet expectations. They sought to improve their online sales performance and overall market reach.
KEY RESULTS WITHIN 6 MONTHS:
- • 16:1 ROAS, Social Ads
- • 390% increase, Social Revenue
- • 70% reduction, cost per website purchase
- • 55% purchases increased, ASC+ campaign
OTHER ACTIVITY INCLUDED:
- • Created specific campaigns for each product category, focusing on the unique benefits and values they offer to customers.
- • Employed a mix of visually appealing content to capture attention and drive engagement.
- • Used high-quality aesthetic images, videos, and reels to highlight product attributes, avoiding User-Generated Content (UGC) to maintain the brand’s established market position.
