BACKGROUND:

Johnson Official frequently offers discounts but struggles with consistent monthly orders. Their primary challenge is reaching the right audience effectively and converting them into paying customers. To address this, we devised a strategy focused on maximizing audience reach and engagement through a well-structured Facebook ads campaign during the holiday season of 2023, spanning from November to January. We created value-based lookalikes based off of the conversion data provided by the client which helped us find users most similar to past purchasers.

KEY RESULTS WITHIN 3 MONTHS:

• • 5:1 ROAS, Social Ads
• • 500% increase, Social Revenue
• • 56% reduction, cost per website purchase
• • 135% increase, TOF purchases

OTHER ACTIVITY INCLUDED:

• • Selected and aggregated competitor audiences from 10 key pages in Johnson’s industry using audience extraction tools.
• • Created ad sets focused on users who engaged with the top-of-the-funnel ads, driving them further down the funnel.
• • Developed distinct ad copies for different funnel stages to cater to the evolving interests and readiness of the audience.