Free The Youth : Performance Marketing – Paid Social
Project results
Within 6 months we achieved:
7:1
ROAS, Social Ads
82%
Reduction, cost per website purchase
130%
Increase, Online sales
Further activity included:
- $23.8 CPA, over 6 months
- Over $121k in sales only from ASC+ campaign
- Product-focused catalogue campaigns
Deep industry experience in
Apparel
BACKGROUND:
Free The Youth is a fashion brand that aims to empower and inspire young people through its creative and innovative designs. The brand offers a range of clothing and accessories, emphasizing street-wear aesthetics with a focus on bold graphics and messages. It is committed to representing and uplifting youth culture, both locally and globally.
KEY RESULTS WITHIN 6 MONTHS:
- • 7:1 ROAS, Social Ads
- • 130% increase, Social Revenue
- • 82% reduction, cost per website purchase
- • 60% purchases increased, ASC+ campaign
OTHER ACTIVITY INCLUDED:
- • Optimized ads to convert engaged users into customers, focusing on reducing the cost per purchase.
- • Created specific campaigns for each product category, focusing on the unique benefits and values they offer to customers.
- • Boosted revenue using ASC+ and cold audience, with substantial growth in new customers driven by the campaign.
